To My Magnificent Agents, Staff and Friends:
The following text appeared as an advertisement in the Saturday Evening Post magazine published on January 2, 1915. It was copyrighted by the Cadillac Motor Car Company. Consider how true these words, written nearly 100 years ago, are today:
When one’s work becomes a standard for the whole world it also becomes a target for the shots of the envious few. If this work is merely mediocre, it will be left severely alone. If one achieves a masterpiece, it will set a million tongues a wagging. Jealousy does not protrude its forked tongue at the artist who produces a common place painting. Whatever you write or paint – or sing – or build – no one will strive to surpass or to slander you – unless your work be stained with the seal of genius.
Long, long after a great work or good work has been done – those who are disappointed or envious continue to cry out that it cannot be done. Spiteful little voices in the domain of art were raised against our own Whistler as a Mountebank. Long after the big world had acclaimed him its greatest artistic genius, multitudes flocked to Bayreuth to worship at the musical shrine of Wagner while the little group of those whom he had dethroned and displaced argued angrily that he was no musician at all! The little world continued to protest that Fulton could never build a steamboat, while the big world flocked to the river banks to see his boat steam by!
The leader is assailed because he is a leader and the effort to equal him is merely added proof of that leadership. Failing to equal or to excel, the follower seeks to depreciate and to destroy, but only confirms once more the superiority of that which he strives to supplant. There is nothing new in this. It is as old as the world and as old as the human passions envy, fear, greed, ambition, and the desire to surpass. And it all avails nothing.
If the leader truly leads, he remains the leader – master poet – master painter – master workman – each in his turn is assailed and each holds his laurels through the ages. That which is good or great makes itself known – no matter how loud the clamor or denial. That which deserves to live – lives.
Looking at this through today’s advertising mores, it hard to think of this as the basis for an automobile commercial. In that sense, things were much different in 1915. Human nature, however, remains remarkably unchanged throughout the ages.
Have an AWE-full weekend!
Bill