Being the leader of a sales organization for over a quarter of a century, I understand the value of setting crystal clear goals and then focusing singular effort in attaining them. However, in the real world, one’s ultimate path to winning is neither straight, narrow or smooth. Ultimately we all […]

One of the largest marketing firms in the world has a rhino as its company logo. The rhino isn’t just the company’s logo, but also its mascot.   Everywhere you go in the company you run into the rhino in some form or another. From statues, to paintings, to t-shirts, […]